About me - AI Strategist,
Architect & Builder

I help organisations turn ambitious ideas into real-world impact by combining deep technical expertise with strategic leadership.

Over the past 15+ years, I've founded companies, scaled engineering teams, and advised startups and global organisations alike. My focus is on Artificial Intelligence, Software Solution Architecture, and guiding teams through Digital Transformation.

I bring together hands-on knowledge of cloud, data, and compliance with experience in technology consulting and business strategy— enabling companies to innovate with confidence.

Whether it's architecting AI-driven platforms, leading cross-functional teams, or shaping long-term technology roadmaps, I thrive at the intersection of strategy and execution. My goal is always the same: to deliver solutions that create measurable value.

My career journey has taken me through diverse roles—Enterprise Architect at uMotif, Director at Qi Interactive, Founder of Qandai, and Associate Partner at GW+Co. I've been responsible for system architecture, quality management, and solution design. I've led SDLC implementations aligned with Agile methodologies and expanded engineering teams fourfold.

Beyond consulting, I'm the "dad" in Oli and Dad—Amazon-published colouring books where I integrated Adobe Illustrator into an AI pipeline. I'm always exploring new ways technology can create value.

Years of experience
15+
Projects delivered
50+
Team growth at uMotif
4x

Experience

Qi Interactive

February 2013 – Present

Director

Leading technology strategy and software development initiatives across multiple client engagements.

GW+Co

April 2013 – Present

Associate Partner – Technology

Providing strategic technology consulting to startups and established businesses.

Qandai

February 2021 – August 2025

Founder

Founded and led the development of an AI-enabled RFP/RFI platform, bringing cutting-edge natural language processing to enterprise sales processes.

Pangea

2021 – 2025

Technology Consultant

Delivered technology consulting across two engagements, driving architectural decisions and team productivity improvements.

GoodBox

January 2020 – October 2021

IT Consultant

Advised on technology infrastructure and digital transformation initiatives.

uMotif

October 2016 – November 2019

Enterprise Architect → Lead Architect

Responsible for System Architecture, Quality Management, and Solution Design. Led SDLC implementation aligned with Agile methodologies and expanded the engineering team fourfold.

Education

University of Oxford

2008 – 2013

Master of Science in Software Engineering

Comprehensive study of software engineering principles, methodologies, and best practices.

University of Oxford

2008 – 2009

Advanced Diploma in Computing (with distinction)

My approach - Strategy meets execution

I believe the best solutions come from combining strategic thinking with hands-on technical expertise. Here's what drives my work.

  • Impact-driven. Every engagement starts with a clear understanding of business outcomes. I focus on solutions that create measurable value, not just technical elegance.
  • Hands-on expertise. With active involvement in coding—primarily in TypeScript, Node.js, and Python—I maintain the technical depth to make informed architectural decisions.
  • Collaborative partnership. I work alongside your team, transferring knowledge and building capabilities that last well beyond our engagement.

From the journal

Thoughts on technology, architecture, and building products that matter.

The Future of Web Development: Our Predictions for 2023

Let’s explore the latest trends in web development, and regurgitate some predictions we read on X for how they will shape the industry in the coming year.

Read more

3 Lessons We Learned Going Back to the Office

Earlier this year we made the bold decision to make everyone come back to the office full-time after two years working from a dressing table in the corner of their bedroom.

Read more

Let's work together